After the season 7 finale on July 25, Hallmark's Good Witch will be no more.

In early July, Hallmark announced its decision to end the long-running series starring Catherine Bell (as Cassie Nightingale) and James Denton (as Dr. Sam Radford) after seven seasons and several movies. To those who've followed Cassie's journey since the first movie premiered back in 2008, the news was both shocking and utterly devastating. But even still, Catherine is keeping her head held high. Reacting to the news on Instagram, Catherine made it clear that she's "so grateful" for the opportunity to play Cassie for the past 13 years.

"She has inspired me to be a better person, to be kinder, gentler, more loving and accepting. I know that many of you have felt the same," Catherine wrote in part. "I feel so fortunate. I know we will all miss the Good Witch and all the amazing chracters [sic.] and stories. But I am definitely smiling because it happened."

Meanwhile, James also shared his thoughts on the news. In a statement given to Deadline, the actor explained:

It would be unseemly to complain about your show being cancelled after seven seasons, and I won't. I've been very fortunate to have been on other long-running series, but Good Witch was special. The fans were so devoted to the show and I'm disappointed for them, but I hope they know how much the actors appreciated their vocal support. The cast was the nicest collection of wildly talented people I've ever been around. The producers treated us extremely well, and I'm happy to still have two movies to make with the network so I'm not saying goodbye to the Hallmark audience yet.

Why is Good Witch ending forever and why did Hallmark cancel the show?

Hallmark hasn't officially shared an explanation. The most likely reason, though? Sadly, viewership and ratings have continued to go down for the Hallmark series.

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Of course, this is expected to happen to a degree as the years go on. But our guess is that a drop from 2.2 million viewers on average in season one to 1.5 million in season seven, combined with a ratings drop from .18 in the first season to a .12 now in the 18-49 demographic was enough for Hallmark to notice and take action. Just to compare, When Calls the Heart, another popular Hallmark series, still brings in 2.4 million viewers and a .19 rating. This is actually better than the first few seasons of WCTH (season 2 averaged 1.7 million viewers and .14 in ratings).

Like we said before, we don't know the entire reason, but that's our best guess. Besides, the cancellation of Good Witch will likely open the doors for Hallmark to introduce another new show. And who knows, perhaps we'll once again see Catherine and James in the Hallmark universe sometime down the road.

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